Raising Cane's × Bizarre Bunny

One Love.
One Show.

AI-powered microdramas for one of America's fastest-growing restaurant brands.

The Format

The Biggest Shift in Content Since TikTok

Microdramas are short-form scripted series, 60 to 90 seconds per episode, shot vertically for mobile. The format generated $7 billion in China in 2024 alone, surpassing the entire domestic box office. KFC pulled 1.4 billion views from a 13-episode series. Starbucks attracted 1.35 million new customers with six episodes.

The US wave is just beginning. And no major US restaurant chain has claimed the format yet.

$26B
Global microdrama market by 2030
5,848%
YoY user growth, top five apps
35.7 min
Daily viewing per user (beats Netflix)
300+
Brands using microdrama marketing
Inside Raising Cane's

What We Built

We Built This. It Works.

We created a mascot IP from scratch for a US restaurant group. Built the character, launched a microdrama series around it, and ran it as a recurring content engine. Solo episodes, guest interviews, live sports reactions, character spin-offs. New content every month, tied to whatever was trending.

Five Episodes Produced

Watch the Series

Episode 1
The Pilot
Episode 2
The Guest
Episode 3
March Madness
Episode 4
Baseball Classic
Episode 5
Florida Man
"Bizarre Bunny has created the unique and effective piece that had been missing from our social media environment."
Brent Tipps, Owner, On Deck Concepts
Raising Cane's exterior

Now Imagine This

Your Dog. Your Restaurant.
Your Show.

Cane III already has 108K Instagram followers. Now give her a microphone.

Episode Ideas

What the Series Looks Like

The Cane's Cast

The Cane's Cast

Cane III hosts solo. Sunglasses on, hot takes flying, chicken fingers on the table.

Guest Appearances

Guest Appearances

Longhorns, local mascots, other dogs. Crossover content with college teams and Caniac Ambassadors.

Game Day Reactions

Game Day Reactions

March Madness. Super Bowl. College football. Fast turnaround, pure chaos, rides the algorithm.

Employee of the Month

Employee of the Month

Cane III goes behind the counter. Serves food. Content 50,000+ crew members want to share.

Location Specials

Location Specials

800+ locations, 800+ stories. Local teams, local crew. One format, infinite variations.

The Co-Host

The Co-Host

A second character. Different personality, same desk. They banter, they argue over the last chicken finger.

The Fit

Built for Cane's

800+ locations, $5.2B in sales, 50K crew members, and a mascot with 108K Instagram followers. The audience, the brand, and the star are already there.

86%
Brand recall vs traditional ads
22x
More effective than conventional ads
49%
Faster revenue growth with video
Bizarre Bunny

AI-Powered Video Production

We create mascot IP, microdrama series, and short-form branded content for restaurants, healthcare brands, and consumer companies across the US and UK.

AI video generation combined with real storytelling. Fast turnaround, high volume, built for social.

Get in Touch View Portfolio